Say "marketing" and most people picture billboards and slogans. In economic development, it's matchmaking. It’s finding companies whose needs fit what a place already has, and giving them an honest reason to look. Part of our Growing Grant County series on targeting, positioning, ethical lead generation and the two numbers that matter.
In this edition of Growing Grant County, we break down the three forms of business financing, grants, debt, and equity, show you how a capital stack actually works, and explain what 'bank-ready' really means. Plus, three grant opportunities open right now that Grant County businesses should know about.
Registration for Marketing Your Business closes Wednesday, August 19 at 11:59 p.m. The free one-hour session from the East Central Indiana SBDC runs Thursday morning. We make the case for the hour, starting with an admission that marketing's critics have a fair point.
